Leah, or @chicagoleah as her favorite t-shirt declares, started twittering in March 2006 and wanted to hate it. She didn’t want another thing on her daily to-do list. Clearly that feeling didn’t last long and she is now an avid user of the site.
Leah founded Natiiv Arts & Media in January 2009 after three and a half years at Edelman Digital where she was the Digital-Culture Evangelist. She is a social media coach for writers, artists and musicians, but she twitters about everything—Chicago, good coffee, good beer, religion and the CTA.
The goal of Natiiv Arts & Media is to help individuals learn how to use social media to build relationships with people online and empower clients to do more of their marketing for themselves. We’ve worked with bands, filmmakers, writers, composers, clergy, accountants, theaters and innovators. While the focus is working artists of all stripes, we will coach anyone that is ready to make the leap into social media.
If you are interested in following the company’s Twitter account where we auto-post from the Natiiv blog and make company announcements, please follow @natiiv. If you are interested in following Leah, she’s @chicagoleah. Leah also has a personal blog called Accidentally Jewish where she’s been writing since November 2003.
Imagine you are walking down the hallway of your residence hall. You pass a neighbor and say, "what's up?" and he says, "nothing." Then you keep walking. Later you're walking through the kitchen at work, someone is filling their coffee. "How're things?" she asks. "Busy, but good," you respond and keep on walking to the bathroom.
If either person hadn't greeted you, you go back to your dorm room or office and wonder, "what happened? why the cold shoulder?" Those small bits of conversation are called phatic communication. Alone those bits are meaningless, but together they build a relationship. Phatic communication keeps the doors open for more communication.
Read more on the Natiiv blog.
Natiiv is 98% closed, but you can still find founder Leah Jones.
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