Natiiv

Natiiv Meets Dig

Tagged dig , millercoors , orbitmist , peiweidiner

Why on earth does Leah keep saying "client of a client" on Twitter.

Towards the end of the summer, a professor from Loyola invited a small group of communications professors and social media practitioners to a brainstorm. The subject: how to best teach college students about social media as part of their master's work.

I was included in the group along with Darrell Jursa from Dig Communications. We found ourselves really lining up on a lot of our philosophies about using social media as a tool in a greater communications strategy. A few weeks later we met for coffee and by the next week I was coming in a couple days a week.

I'm consulting with Dig Communications as a social media producer - helping connect the ideas from their teams to builders around the web. So when I say, "client of a client" on Twitter, I'm talking about a client of Dig Communications. Recent projects include helping with an online auction of a Rebecca Minkoff original dress for Orbit MIst, trying to find a way for MillerCoors to work within their regulated industry (age verification on the web) and still being able to use Twitter, and trouble-shooting a new Facebook application for Pei Wei Asian Diner.

I'm committed to full disclosure and will either say "client of a client," "dig client," or #coac when I tweet, blog or Facebook about the projects I'm working on with Darrell and the folks at Dig.