22 Jan 2010
Billy Pacholski
Billy wasn't content to hang a shingle and wait for clients to walk by, so he took to the web by storm.
Billy Pacholski is a Chicago based clairvoyant who specializes in psychic readings, energy healings and meditation workshops. Many psychics hang a shingle or put a sign on the sidewalk and hope new clients walk by or are referred via word of mouth. That wasn't enough for Billy, so he took a private coaching lesson with Natiiv Arts & Media, then took the web by storm.
Billy was familiar with Facebook and Myspace for keeping in touch with friends, but hadn't considered using the same sites (and more) for building his practice. After his private lesson, here are the changes he made in his marketing and outreach.
- Started using Twitter as a way to search for potential clients and talk with them
- Started the Unexpectedly Psychic blog and learned how to gain visibility by being a good web citizen by commenting on other blogs
- Started a BlogTalkRadio live call-in show called Unexpectedly Psychic that has an average weekly listenership of over 200 people
- Created a Facebook business page to engage clients
In his own words...
I learned that the best way of connecting to my potential clients was to use social media not to create a "separate" business space, but to let people see that I'm a "real" person and not to shy away from that. It's lead to an ability to create an intimate community of clients, friends, and supporters all around the world.
Through these efforts Billy has been able to create momentum in his business over the last 12 months, finding clients in all around the world, including Europe & Australia. His mailing list for his monthly newsletter has doubled, and "I find that people see me as a refreshing practitioner in an industry often shrouded in mystery and veiled communication."