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  • Writer's pictureLeah Jones

Cross-post from Jewlicious: Vote for Friendship Circle

Dave told me to write a sassy and irreverent post for Jewlicious. My very first guest post about a very important cause – helping the Friendship Circle in Michigan win One Million Dollars in the Chase Community Giving Campaign .

I struggle with sassy and irreverent, so I’m going to let you play Choose Your Own Adventure with this blog post. Here are your options for intros:

I’ll Take Jewish Geography for One Million Dollars, Alex


A cause so important, Leah used a hashtag.

Jewish Geography

I met Pinny at WOMMA in DC. Pinny knew Abitbol from Montreal. Pinny knows the founders of the Friendship Circle through Chabad. Pinny called me to see if my company, Natiiv, would help manage the social media campaign for his friends at Friendship Circle. I said yes and Dave asked me to write.

Deep breath.

That’s how I came to be involved with Friendship Circle. A game of Jewish geography going back years and connected online. The short of it? I want you to join our game of Jewish geography and vote for Friendship Circle. Then I want you to do one of the five things at the end of the post to help promote Friendship Circle.


On Twitter, a letter preceeded by a pound symbol is called a hashtag. I think they are ugly. They are, the #spinach in the #teeth of #writing. They have also become an accepted way of adding context to tweets to help people follow along with a developing story.

I’ve put aside my personal feelings about hashtags and embraced them for this cause. Using the #votefc hashtag (when appropriate) will help people find where they can learn about Friendship Circle and our race for One Million Dollars.

Others also know that I hate the term flash mob, which is generally misused to described well-choreographed dances in public places. Lucky for me, FC Michigan is calling their stunt at the Pistons game last night a FREEZE and not a flash mob. Nearly 200 volunteers froze in the food court of the Pistons game – when they unfroze, they revealed matching yellow shirts and campaigned for the vote.

What does FC Michigan do?

“Since 1994, Friendship Circle has been providing assistance and support to the families of children with special needs. The majority of the Friendship Circle’s innovative work with children with special needs takes place at the Ferber Kaufman LifeTown building, a 23,000 square-foot state-of-the-art facility, which serves as a therapy and activity center, social meeting place, and hub for our network of volunteers, professional staff, and supporters.

“The Friendship Circle consists of five parts – volunteers, children, parents, staff, and supporters. The true beauty of the Circle is how all of the elements link together to form a seamless community of friendship. Just as a circle has neither end nor beginning, our community offers promise, hope and love that have no bounds.”

Here’s the deal – FC Michigan serves Jewish and non-Jewish clients and has Jewish and non-Jewish volunteers, but is the only Jewish non-profit in the running. We were in 2nd place on Friday afternoon, but all volunteers and staff stopped campaigning on Shabbat. We slipped from 2nd place to 9th place and are trying to make up for lost time.

Will you work your personal networks to get out the vote for FC Michigan? Here are things you can do to help.

1. Vote on Facebook for FC Michigan! for all the info and updates.

2. Write a blog post and embed the FREEZE video. Include links to where your readers can learn more.

3. Tweet or make a Facebook status update about Friendship Circle. Include the hashtag #votefc for context.

4. Check our resource page for text for email campaigns, tweets, notes and more.

5. Change your Twitter avatar or Facebook profile picture to show people you’re supporting the cause. Find the logo on

There’s a lot going on in the world right now – but please take a minute to vote or 10 minutes to blog about Friendship Circle. Every click gets these kids closer to a bigger facility where even more people will be served.

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